Krush Groove, RUn DMC and My Adidas

Krush Groove is a 1985 American film by Warner Bros. that was written by Ralph Farquhar and directed by Michael Schultz (who also produced the movie, along with George Jackson and Doug McHenry). This film is based on the early days of Def Jam Recordings and up-and-coming record producer Russell Simmons (renamed Russell Walker in the film), portrayed by Blair Underwood in his feature film debut. Simmons was the film's co-producer and story consultant; he also had a cameo in the film as a club owner named Crocket.

The film introduced acts like the Fat boys, LL Cool J, Kurtis Blow and Run DMC to the world who may never heard of hip hop. Run DMC basically created sneaker culture as we know it today.  Run Dmc always put the sneaker Adidas on the map! “[‘My Adidas'] was a song that was about our sneakers, but it was bigger than just talking about how many pairs of sneakers we had,” McDaniels told MTV in 2011, 25 years after the song's release.

Angelo Anastasio, a senior Adidas employee, was attending a 1986 Madison Square Gardens performance of the Raising Hell tour when he was struck by the sight of tens of thousands of fans lifting their Adidas sneakers into the air, answering the call of those on stage. Inspired, Anastasio reportedly ran back to the Adidas New York headquarters and within days, Run-D.M.C. became the first hip hop group to receive a million-dollar endorsement deal. Success was immediate; a limited edition shell toe ‘Superstar’ sneaker was released, soon followed by the now immediately recallable cross-branded clothing range, which is still in production under the Adidas Originals label.